Four Winds West, established in 1984 by Joel and Sinde Rubiner, specializes in handcrafted leather and metal goods that reflect the deep history of the American West. Joel began his leathercraft journey in 1965 as an apprentice with legendary artisan Lew Davis in Tucson, Arizona. He later expanded his expertise through workshops in Boulder, Colorado, and Ibiza, Spain, where he discovered the Hispano-Moorish roots of American Western culture. This rich heritage influences the designs and techniques employed in their products.
Operating workshops in Tucson and Marrakech, Morocco, Four Winds West continues to honor traditional craftsmanship. Joel creates each design, making patterns and crafting each piece to his high standard. He and Sinde have a second home and workshop in Marrakech, Morocco, where Joel does the laborious laced assembly with two master craftsmen. Using only the finest leathers and making his own distinctive conchos and buckles with elements of horn, bone, and turquoise, each creation is a labor of love.
