Heather Morrison
Heather Morrison, Miss Rodeo USA 2019, is a remarkable western influencer whose impact on the rodeo world has left an indelible mark. As the first woman from Iowa to be crowned Miss Rodeo USA, Heather proudly represents her home state on the national stage, bringing attention to both her heritage and the values that the western lifestyle embodies. Her reign as Miss Rodeo USA was not only historic but also a testament to her dedication, advocacy, and passion for the sport of rodeo. Through her journey, Heather has become a powerful role model for aspiring young women in the rodeo world, showing them that with hard work, perseverance, and a strong sense of identity, dreams can become reality.
Heather’s roots in Letts, Iowa, are deeply tied to the western way of life. After years of traveling across the country for rodeo events, she has returned to her hometown, where her love for the western lifestyle continues to thrive. Letts, a small town in southeastern Iowa, holds a special place in Heather’s heart, and it is here that she continues to build on the values she was raised with: hard work, respect for tradition, and a deep connection to community. Even after her time in the spotlight as Miss Rodeo USA, Heather remains grounded in the same principles that have shaped her life from an early age. She is a proud ambassador for the state of Iowa, promoting its rich agricultural and rodeo heritage while advocating for the positive impact of the sport on local communities.
Heather’s time as Miss Rodeo USA was marked by her unwavering advocacy for the preservation of rodeo traditions. She used her platform to champion the values that define the sport, including integrity, respect, responsibility, and community. Throughout her reign, she was a vocal advocate for the importance of the western lifestyle, not only as a sport but also as a way of life that fosters discipline, resilience, and a strong sense of camaraderie. Whether through public appearances, community outreach, or mentoring young riders, Heather worked tirelessly to spread the message that rodeo is about much more than just competition—it’s about building character, fostering lifelong friendships, and honoring the traditions that have been passed down through generations.
As Miss Rodeo USA, Heather also focused on giving back to the communities that supported her throughout her career. She believes that one of the greatest aspects of the rodeo world is the sense of community it creates, and she used her role to foster connections and support initiatives that benefit others. Whether it was working with youth rodeo programs, promoting charitable causes, or speaking at schools and community events, Heather always made time to engage with people and inspire them to pursue their passions. She is a firm believer that giving back is a cornerstone of success and fulfillment, and she has consistently demonstrated this through her actions.
After her reign, Heather has continued to inspire others by staying true to her roots and encouraging young people to follow their dreams, just as she did. She regularly speaks to young women and aspiring rodeo queens, offering advice and mentorship as they navigate the path to their own rodeo careers. Heather’s dedication to encouraging others to embrace the rodeo lifestyle and pursue their goals with passion and dedication has made her a respected figure not only in the rodeo world but in her community as well.
Heather Morrison’s journey from Letts, Iowa, to Miss Rodeo USA is a story of determination, resilience, and a deep love for the western way of life. As the first woman from Iowa to hold the prestigious title, Heather has broken barriers and set an example for others to follow. She continues to inspire people of all ages to embrace the values that make rodeo so special and to pursue their dreams with the same passion, integrity, and commitment that she has demonstrated throughout her career. Whether she’s in the arena or in her hometown of Letts, Heather’s influence and legacy as a western influencer will continue to resonate for years to come.
